Bing Ads can help build your small business and drive your success
Sign up with Bing Ads
See how Bing search ads can attract customers your Google AdWords campaigns can't.
We provide the tools that help you manage your campaigns against your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, Bing Ads offers you the control to make that happen.
Sign up for Bing Ads for free and control your account at every step.
Pay just when customers click your ad. No click, no charge.
Start advertising with a budget that works best for your business.
Test keywords, bids, and timing to make the most of your ROI.
Set a regular budget or adjust your spending daily.
The cost of paid search with Bing Ads
Bing Ads allows us to be more aggressive thanks to the more reasonable costs involved.
Anne-Lise Sulmoni, Head of E-marketing — Alinéa
This furniture firm gains a competitive edge and a faster ROI with Sitelink Extensions, Bing Ads Editor and Bid Landscape.
Bing Ads helps BlaBlaCar make that first connection with our customers, which then lets us facilitate those new and exciting connections among them.
Alec Dent, Marketing manager — BlaBlaCar
BlaBlaCar saw their click-through rate increase and their cost per click decrease with their Bing Ads campaigns. Those clicks lead to conversions thanks to the combination of search advertising and the unique audience on the Bing Network.
Bing Ads levels the playing field with larger companies, which is exciting for our smaller partners.
Rebecca Little, Director of Digital and Strategic Alliances — ResourceiT
Find out how this digital agency’s clients get strong conversions and ROI thanks to paid search with Bing Ads.
Sign in to your Bing Ads account with your Microsoft account (or create one) to get started.
From within the Bing Ads interface, select the Import from Google AdWords option.
Enter your Google AdWords credentials and select the campaign you want to import.
See how Bing Ads can drive clicks, calls and customers to your business.
Try it now
Give us a few details about your business to create a Bing Ads account and get it up and running.
Get started with Bing Ads
Signing up is always free.