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Want to promote your app and encourage more customers to download it? By adding App Extensions directly in your ads on Bing, you can reach relevant customers and increase downloads of your iOS, Android and Windows apps. App Extensions help you meet two goals at once — boosting traffic and app installs — and work across devices including smartphones, tablets and PCs.

Promote your app and track installs.

Why use App Extensions?

Engage with more customers: Advertise your app and increase downloads with a clear call-to-action link within your ads.

  • Get detailed reporting.
    Track clicks and app downloads as conversions alongside other measurements at the campaign and ad group level.

  • Easy to use.
    You can manage Bing Ads App Extensions in flexible ways to meet your needs, in campaigns or ad groups. Plus, information from the app store automatically shows in your dashboard, such as icons, ratings, etc.

  • Smart detection.
    App Extensions can automatically tell which device and operating system your customer is using, then sends them to the correct app store.

Get started with App Extensions

First read our How to enable App Extensions page, and then sign in to start marketing your app and driving more installs.

To make your app promotion efforts even more effective, activate Enhanced Sitelinks to drive more traffic to your site,
Location Extensions to get more foot traffic to your local store, or Call Extensions to get more calls to
your business.


  Add App Extensions