Use a single tag to track conversions and target specific audiences.
Improve your investment: Event tracking analytics can help you optimize your campaigns more effectively by knowing which keywords bring in conversions and which ones don’t.
Easy to manage: Tag your site once with just one tag. No need to create or add new tracking tags to your site each time you add a new account or conversion goal you want to track.
Remarketing ready: UET tags also serve as remarketing tags, making you ready for Remarketing in Paid Search: a way to customize your bids, ads and keywords to people who have previously visited your site.
Compatibility: Tracking tags work with Google Tag Manager and other leading tag management solutions.
Track a variety of conversion goals such as a purchase, sign up, download and more. You can set up your conversion goals based on:
Learn more about tracking sales and other conversions using Universal Event Tracking and get started today.
Activate Universal Event Tracking