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The Bing Network audience

The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.K. and how users are searching from their desktop computers below.

Content network sunset: Cleaning up data to ensure you have the most relevant entities

  20 September 2017

As previously announced, we stopped serving ads in the content network on June 30th, 2017. While the content network was deprecated, you still have content ad groups with content bid settings and content keywords in your accounts. Consequently, to ensure that your accounts contain only the most relevant entities that contribute to your advertising efforts and deliver a return on your investment, we are planning to cleanup data related to the content network that is no longer relevant on November 30th, 2017.

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The Power of Search for Marketing

  12 September 2017

Search advertising represents the majority of all adspend today and is set to grow $60B by 2021.* With good reason. Search intelligence is a source of insight, drives real-time consumer actions and enables marketers to connect to the people that matter today. What is more, search is integral to powering Artificial Intelligence, helping make the connections between people, places, things and brands.

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How Bing Ads and OMD UK drive leads up and costs down for DS Automobiles

  07 September 2017

Our latest Bing Ads customer success story highlights our longstanding relationship with premium car brand DS Automobiles, part of Groupe PSA, which also includes Peugeot, Citroën, Opel, and Vauxhall Motors. In the video, UK Marketing Director Mark Blundell, explains his mission to establish DS Automobiles as a standalone premium brand that redefines luxury. With more capabilities coming to market each year, Blundell recognises the value of paid search.

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The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts