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Pursuing purpose with authenticity – a Cannes conversation

In Cannes this year, I am asking the question, how does a brand remain authentic in its pursuit of purpose? And how do you know where you have the right to play? People want brands to define and contribute towards a higher mission – one that sees the company innovate or use its force for good in a committed, authentic way. What are the key elements for success?

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Power up remarketing with exclusions, new from Bing Ads

Remarketing helps you reach your target audience and has seen strong adoption from Bing Ads customers since its release. On average, customers have been experiencing 36 percent higher conversion rates and 22 percent lower CPAs with their remarketing ads on Bing Ads . That’s why we are excited to release an additional remarketing feature – exclusions.

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