The Bing Network is more than words and links. It’s a trusted friend and connector — a part of your customers’ life. We’re powering the devices, apps and sites that they use every day, meeting them in the moments that matter most.

To be this connected, the Bing Network is mobile, global and local. It's personal, predictive and in the moment. It powers millions of connections so you can put your brand where customers are, where relationships are built, where more sales are closed.

Discover what makes Bing Network a great place to reach customers and get results.
Be wherever your customers are.

Reach a valuable audience

Add the Bing Network to your advertising strategy to reach a large and unique audience.

Bing powers nearly one in three U.S. searches1 and 15 billion monthly searches around the globe,2 plus connects you with 60 million searchers that Google can't reach.3 In fact, 25 percent of our clicks come from searches that are exclusive to the Bing Network.4 Further, Bing Network searchers are some of your most valuable customers, spending nearly 20 percent more than the average internet searcher.2 For a closer look at Bing Network searchers across industries, check out the Bing Network audience page.

Watch Bing's growing Syndication Network for even more audience.

With the momentum of Windows 10 and the growth in syndication, we're adding more searches and clicks to our network. And, today there is four to five times more high-quality traffic delivered by our syndication partners compared to 12 months ago. We expect even more in the coming year — 19 percent of U.S. clicks and 15 percent of U.K. clicks5 — from partners such as AOL, Wall Street Journal and Infospace.

Connect in the moments that matter most

Bing Network is at the center of your customers’ everyday lives.

Whether they are on the go or doing something they love, the Bing Network connects with people across all devices and platforms, and reaches searchers through Windows 10, Cortana and Office.

What’s more, many of the industry’s leaders trust their most valuable assets — their users — to Bing. It's the search service inside Amazon’s devices, web results for Siri and Spotlight Search on Apple devices, and maps on thousands of leading websites. Bing’s technology is increasingly being adopted across the industry.

We’ve also partnered with industry leaders to make Bing better. Bing utilizes data from Yelp, Twitter, Foursquare and TripAdvisor to enhance search results and make the experiences we provide richer, more engaging and more authoritative.

Get a partner for your business

We team up with you to make your job easier.

We thrive on hearing your feedback and solving your business needs. For example, the Bing Ads app on iOS and Android came from your input, and Bing Ads Editor for Mac will be available soon. We’ve created more automated and feed-based experiences to make it easier to buy and program your ads on our platform, like Bing Shopping Campaigns and automated rules. Plus, we’ve established the tools for remarketing that much of the industry and our customers like you have been asking for.

We believe in collaboration and transparency with our customers. Through product advisory groups and feedback forums, outreach from our engineering and account management teams, and feedback from customers and partners, we are constantly working improve how we help you reach your business goals.

In addition, we provide up to date insight and planning tools about our marketplace, your industry and your customers. With the latest tips, trends and data that’s relevant to your business, you can refine your marketing strategy and connect in more engaging ways with your audiences.

See how our customers are succeeding and what they have to say about Bing Ads.

  Read customer success stories


1. comScore Explicit Core Search (custom), October 2015.
2. comScore qSearch (custom), October 2015. Bing Network includes Bing Search and Yahoo Search sites worldwide.
3. comScore qSearch, Sept 2015. Bing Network includes Bing Search and Yahoo Search sites in the U.S.
4. U.S. click data from Microsoft internal data, December 2015.
5. Microsoft Internal, December 2015. Bing syndication only, excludes Yahoo and Yahoo syndication data.