Bing Ads can help build your business and drive your success
See how Bing can attract customers your Google AdWords campaigns can't.
We provide the tools that help you manage your campaigns against your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per aquisition or action, Bing Ads offers you the control to make that happen.
Join Bing Ads for free and control your account at every step.
Pay just when customers click your ad. No click, no charge.
Start advertising with a budget that works best for your business.
Test keywords, bids, and timing to make the most of your ROI.
Set a monthly maximum or adjust your spend on a day-to-day basis.
The cost of paid search with Bing Ads
The advantage we gain in cost per click gives us a great return on investment — more than 35 percent better than Google AdWords.
Scott Redgate, search engine marketing manager — CJ Pony Parts
By using Bing Ads features like Image Extensions and Sitelink Extensions, this auto parts retailer races to convert customers and beat its competition.
We might not get as much of the volume as with Google AdWords, but the volume of the traffic that we get converts really well at a lower cost.
Scott Schult, Executive Vice President of Marketing — Myrtle Beach Area Convention and Visitors Bureau
The Myrtle Beach Area Convention and Visitors Bureau uses Bing Ads to drive site traffic and tourism at lower cost.
Better results for less cost. That's as simple as I can make it. If I look at the quality of the traffic we get for the dollars we spend on Bing Ads, our ROI is fantastic.
Alex Littlewood, CEO Motoroso
Motoroso, a market network for auto enthusiasts, gets better results for less cost and reaches a high-value audience with Bing Ads.
Sign in with your Microsoft account (or create one) to get started on Bing Ads.
From within the Bing Ads interface, select the Import from Google AdWords option.
Enter your Google AdWords credentials and select the campaign you want to import.
See how Bing Ads can drive clicks, calls and customers to your business.
Try it now
Give us a few details about your business to get your account up and running.
Get started with Bing Ads
Signing up is always free.