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Drive more leads, phone calls, appointments, visits or purchases for your small business by using paid search advertising with Bing Ads to reach customers who are interested in your product or service. Ads created with the Bing Ads platform display across Microsoft platforms and devices including Cortana and Office, as well as partner websites in the Bing Network like AOL, The Wall Street Journal and InfoSpace.

Advertising on the Bing Network connects you with a large customer base, including 60 million desktop searchers not reached on Google. Nearly one-third of the Bing Network audience has a household income of $100,000 or more. 58% hold a college degree and nearly 40% are between the ages of 35 and 54 years old.

People who search the Bing Network spend 36% more than the average internet user.

Benefits of Bing Ads for small business owners

  • Target your ads to display when someone searches in your service area.
  • Give consumers more information about your business with ad extensions.
  • Seamlessly import Google Ads campaigns.
  • Control your daily budgets with no mandatory spending thresholds.
  • Pay only when someone clicks your ad. This makes Bing Ads cost-effective for any budget.
  • Save time and maintain budget control by setting your bids to adjust up or down automatically based on things like device, location, and time.
  • Get personalized advice to help you drive more leads with one-on-one coaching from Bing Ads experts.

Import campaigns from Google Ads or other programs

If you already have campaigns in other online advertising programs, you can import them to Bing Ads, saving you the trouble of having to set them up from scratch. You can import directly from your Google Ads account, or you can create an import file and upload it to Bing Ads.

Before you begin importing campaigns from Google Ads to Bing Ads, be sure to review Importing your campaigns: Requirements. When you're finished importing, you can view your data and will have the opportunity to make changes.


Get started

You run your business. We'll help find your customers. The Bing Ads platform for small business owners can help drive your success.