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Mother’s Day 2017 search advertising trending keyword expansion

May 2017

  • Presentation
  • Retail

With Mother’s Day just days away, it’s surprisingly not too late to optimize your Mother’s Day keyword bids. Most searches happen in the last two weeks before Mother’s Day and peak the day-of, so having insight into the most current trending searches is crucial for these last few days.

It isn’t enough to duplicate your bids from the previous year. New brands are popping up for cards, flowers and jewelry searches in 2017. Learn what else is trending in these gift categories and then sign in or get in touch with your Bing Ads account team to expand your Mother’s Day keyword bids. Need more Mother’s Day advertising tips? View our entire Mother’s Day 2017 presentation here.