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Reach technology searchers who prefer mobile

May 2015

Mobile is the preferred device for users seeking info about smart electronics: 91% use their mobile devices to help them shop and 42% prefer using mobile to research smart electronics (vs. just 29% desktop/laptop research.)

When it comes to technology search, find the techies you most want to reach on the Bing Network: Compared to Google, the Bing Network audience is more likely to be the first among their friends to own, buy and/or use the latest computer software and hardware. And the Bing Network reached 26 million of these searchers not reached by Google in March 2016 in the U.S. alone.

To help you turn those advantages into sales, we’ve put together some tactical information for you.

Find out about:

  • The 438% growth of tech and telco mobile clicks delivered on the Bing Network over the last two years.
  • Best-performing mobile ad copy for smartphones, carriers and accessories.
  • Why a mobile-optimized website can lead to a 160% higher conversion rate.

Reach more technology shoppers with Bing Ads mobile advertising. View our presentation above to learn more. For more about digital trends in other lines of business, visit the Industries section of our mobile advertising page.