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Mindshare optimizes investments and performance using Bing Ads

  Article , Tech and Telecom , Success stories

Marketing company aims for ever more competitive results

Striving for conversion quality

Mindshare, a global media and marketing services company, is part of the worldwide media investment group GroupM. Over 25% of Mindshare’s customer billing is for digital activities, and the company is constantly looking for the best performance for its customers.

“We are trying to be very careful on the performance side, so we always want the best solution to allows us to increase the performance of our campaigns,” says Fabio Milione, head of search and biddable media at Mindshare in Italy. “Bing Ads has a very high quality index, with fantastic conversion quality.”

Through our partnership with the Bing Ads Italy team and customers who we are working more and more with, we have seen our investments optimized.

— Fabio Milione, head of search and biddable media, Mindshare Italy

Maximum effectiveness and efficiency

Mindshare CPL and CPC data

Mindshare CPL and CPC

To deliver results for its customers, Mindshare requires maximum effectiveness and efficiency. Bing Ads supports Mindshare with insights, trends, estimates and analysis, allowing Mindshare to develop the best strategies for its clients and to obtain above-average performance and results.

“Through our partnership with the Bing Ads Italy team and customers who we are working more and more with, we have seen our investments optimized,” says Milione.

The figures speak for themselves: Mindshare has seen a 20-22% lower cost per lead (CPL) and a 40% lower cost per click (CPC) for the customers where Mindshare worked with the Bing Ads Italy team.

Expert knowledge and support

“When we manage the Bing Ads platform, we come into contact with the Bing Ads Italy team whenever an existing customer requests budget upgrades or when we open an account for a new customer,” says Fabio Milione. “For budget upgrades, we share a series of calls with the Bing Ads Italy team, and the team supports us by sending the rational to be able to better manage and streamline our campaigns. For new customers, the Bing Ads Italy team provides us with support in the technical management of the account.”

The Bing Ads team has search experts with broad market knowledge to provide strategic support to Mindshare. Mindshare managers make use of insights and analysis provided by the Bing Ads specialists to optimize their campaigns and focus on maximum efficiency. The goal is to optimize results, achieve high conversion rates and increase revenues.

Converting leads

Screenshot of Mindshare website

Mindshare, a global media and marketing services company,
is part of the worldwide media investment group GroupM.

“A lead has a very high chance of turning into a contract with Bing Ads,” Milione says. “Working with Bing Ads is crucial for us, as we want to ensure excellent results in terms of performance for our customers.”

He says the Bing Ads platform is easy to use, adaptable to specific needs and rich in features. The main benefit of Bing Ads is to provide agencies and customers with qualified traffic, translating into greater performance in terms of conversions.

Advanced features to monitor conversions also bring real value to customer campaigns and allow Mindshare to monitor effectiveness and constantly adapt the campaigns to improve results.

A lead has a very high chance of turning into a contract with Bing Ads. Working with Bing Ads is crucial for us, as we want to ensure excellent results in terms of performance for our customers.

— Fabio Milione, head of search and biddable media, Mindshare Italy

A rosy future with Bing Ads

“I see a bright future alongside Bing Ads as we have established a relationship of mutual trust that allows us to work very well together,” Milione explains. “The Bing Ads team is very, very responsive when we need them.”

He expects a long-term relationship between Mindshare and Bing Ads because of the results.

“Bing Ads allows you to obtain qualified, high-performing traffic,” he continues. “Targeted services, personalized advice and qualified traffic make Bing Ads a powerful advertising tool and the key to success.”