The Bing Ads figures for momondo
Of course, integral to this ambition is growth. “We have a global goal for momondo group of reaching one billion Danish kroner in revenue,” Lindgaard explains. “Bing Ads is a key tool for us in achieving this. We really want to be visible across all channels and the competition in Bing is not as fierce as in some of the other search engines.”
With Bing Ads, momondo has found the cost per click (CPC) to be approximately 9% lower than its competitors. Also, the audience converts more often, which generates a better return -on -investment (ROI) for momondo when compared to other search engines.
It’s not just momondo that’s growing either. The Bing Network’s market share has been increasing in the Nordics in recent years. Currently, the Bing Network accounts for 5% of the market share in Finland, 6.2% in Denmark, 7.6% in Sweden and 11.9% in Norway, with a combined monthly search volume of 59 million searches. Bing has had a 48% year over year click growth in Europe and Bing now has a market share of almost 20% in the UK and 30% in the US. Momondo can’t wait to find out which countries the Bing Network will be expanding to next so they can launch pay-per-click (PPC) campaigns there and continue their growth together.
Lindgaard also embraces the full spectrum of features that Bing has to offer in his quest to maximize the earning potential of momondo’s paid search ads in existing markets. “I tell my team that it’s OK to try things out and make a mistake — just don’t make it twice!” To achieve this ambitious growth goal, momondo utilizes a mix of paid search strategies, including Remarketing in Paid Search, ad extensions and mobile advertising. However, Lindgaard finds regular paid search ads to be the most successful for the company.