These style policies will help you with ad titles and text, as well as explain what types of formatting and content are disallowed. Here you’ll find guidance on grammar, punctuation and how to craft clear and concise language for the most effective ads.
Write clear, factual ads that accurately describe what is offered on your website. When writing ad titles and descriptions, keep in mind the following:
The use of phone numbers in ad copy or Call Extensions must comply with our policies. You can only use Call Extensions or Local Extensions to add a phone number to your ad copy in the following markets: US, CA, UK, HK, TW.
For Chinese content the following character limits apply:
Minimum word count: A combined total of at least three words is required in the ad title and ad text. Ads with two or fewer words are not allowed.
Use these links for more help with Bing Ads policies.