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Microsoft Audience Ads must comply with Bing Ads Policies, as well as the additional requirements listed below. Please note that some publishers on our network may have additional requirements. Ads that do not meet a publisher's editorial policies will be removed at the discretion of the publisher.

Advertising for the following content is disallowed:

  • Abortion
  • Adult/mature content
  • Casual dating or "hook up" sites
  • Cryptocurrency and related products
  • Pharmaceuticals
  • Prophylactics including, but not limited to condoms and lubrication
  • Psychics, fortune tellers, and related content
  • Sexual enhancements including testosterone boosters
  • Weapons including, but not limited to BB guns, airsoft guns, paintball guns, and all weapon accessories

Pre-approval is required for the following content:

  • Background checks and arrest records
  • Dating sites
  • Lingerie
  • Swimwear

Age targeting should be applied for the following content:

  • Alcohol
  • Gambling
  • Personal hygiene products including but not limited to tampons, feminine deodorants, and pregnancy tests
  • Tattoos and body piercing/modification