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Use Product Ads to make your shopping ads pop on the search results page and attract more attention from customers. Your Product Ads will showcase your products in a larger format with images, text, pricing and your company’s name.

Attract more attention from customers.

Screenshot of a Product Ad displayed within content.

Why use Product Ads?

  • Help your product advertising achieve a bigger impact.
  • Showcase the items you want to sell.
  • Have a larger presence on the page.
  • Sell used and refurbished products.
  • Reach mobile customers on Android and iOS smartphones.

Bing Shopping Campaigns help manage Product Ads

  • Great control

    The hierarchy view provides more control over what products you’re displaying and how much you’re paying for your Bing Ads shopping campaigns.

  • Easily manage Product Ads

    View your inventory by attributes, like brand, product type or custom labels, to set appropriate bids.

  • Share of Voice reporting

    View insights on impressions, clicks, average click-through rate and average cost-per-click, relative to your product targets.

  • Item level reporting

    Get deep performance insights into shopping campaigns, even down to the Item ID level.

  • Save time.

    Easily import Product Listing Ads from existing Google Shopping Campaigns with the same structure and capabilities in Bing Ads.

Get started with Product Ads

Attract more customers with the visual impact of Product Ads. To begin, read about how to get started with Bing Shopping Campaigns.

  Start using Bing Shopping Campaigns

Product Ads are available in the U.S., Canada (English), United Kingdom, France, Germany, India and Australia for PC, and also on mobile and tablet in the U.S. & United Kingdom.