Make it easy for local customers to call you, no matter what device they’re using — mobile or PC, online or offline. Adding Call Extensions to your local advertisements lets smartphone users tap the phone number in your ad to call your business. Offline users will conveniently see your number to call via their landline or mobile device. And tablet or PC users can click your ad within the search results for a free Skype call in the browser window.
Customers need to find your business easily too. Activate your Location Extensions to help drive more in-store traffic and guide customers straight to your doorstep. They will see your address, phone number and a link to directions. Local information continues to be the primary information customers look for and clicking on directions provides them an easy way to get to your business.
Also make sure you’re connecting with the right audience. Apply Location Targeting to get your local ads in front of the right customers and make the best use of your budget.