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Bing Ads audience

Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out about Bing Ads searchers in the U.S. by exploring below.

March is all about product feeds!

  March 24, 2017

Bing Ads has lined up great features to help you improve your business through enhanced feed management and optimization for Bing Shopping Campaigns. With the online inventory update feed, you can just send us price and availability updates as they happen. To give you much-needed flexibility in managing your feed updates, we’ve added scheduling to automatic feed downloads. Last but not least, you now have more insights to optimize your product titles like a pro using the new offer-level search term report.

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Bing Ads Editor supports eCPC and makes it easier to adopt Expanded Text Ads

  March 23, 2017

Bing Ads Editor version 11.9 is here to help with two new features: support for Enhanced Cost Per Click (eCPC) and exporting standard text ads in Expanded Text Ads format. Increase conversions and migrate your standard text ads to Expanded Text Ads.

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Braving Digital Transformation – an eBook Guide

  March 23, 2017

Technology has forever changed the way we behave as consumers. Smart technology and apps, for example, have disrupted the way we shop, plan vacations, and even pay bills. For decades, these activities were completely devoid of technology. Now, we can’t imagine life without it.

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The advantage we gain in cost per click gives us a great return on investment — more than 35 percent better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts