Editorial guidelines change log
Learn what changes have occurred in the Bing Ads editorial guidelines over time.
|Oct. 2014||Gambling and contests||United Kingdom|
|Advertisers must adhere to recently revised legal requirements, including licensing requirements managed by the U.K. Gambling Commission, in order to continue promoting online gambling in the U.K. market on Yahoo Bing Network. This is a change from our previous policy, which stipulated that establishments in possession of either a U.K. license or a license issued in selected foreign jurisdictions were allowed to advertise. Going forward, foreign licensed advertisers can no longer advertise on Yahoo Bing Network in the U.K. market unless they are in possession of proper authorization issued by the U.K. Gambling Commission.
|Sept 2014||Adult content||Brazil|
|Our policy has been updated to disallow advertising for adult contents in Brazil.
|Sept 2014||Gambling and contests||Brazil|
|We have begun allowing advertising for National lotteries in Brazil. Restrictions apply, please reference the Gambling and contests guideline for details.
|Aug 2014||Pharmacy and Health Care Products and Services||Global|
|We have added a new Disapproved Healthcare Products and Supplements page for non-exhaustive lists of healthcare products and supplements that cannot be advertised within Bing Ads
|July 2014||Pharmacy and Health Care Products and Services||Taiwan|
|We have begun to allow lawful pharmaceutical traders to advertise certain permitted medical instruments that complies with local regulations in Taiwan. Please reference Pharmacy and Health Care Products and Services for more details.
|June 2014||Financial product and services guidelines||Global|
|New language has been added to clarify our guidelines around financial products and services.
|June 2014||Image, audio and video ad guidelines||Global|
|New guidelines are in effect for ads featuring image, audio and/or video components.
|June 2014||Ad Extensions guidelines||Global|
|New guidelines are now available for Ad Extensions, covering Sitelink Extensions, Location Extensions, Phone Numbers and Ad Call Extensions, and Image Extensions.
|February 2014||Disallowed and restricted content guidelines||Taiwan|
|We have removed the requirement to have the phone number of the local sheriff in advertising for homestay under the Disallowed and restricted content guidelines.
|February 2014||Ad content and style guidelines||Hong Kong/Taiwan|
|We have made additional requirements for Display URL, under the Ad Content and Style Guidelines, for ads targeting Hong Kong and/or Taiwan to restrict the use of only English characters in the main domain of the display URL. Please refer to the Ad content and style policy for more information.
|January 2014||Disallowed and restricted content guidelines||Global|
|We have made two revisions to the Disallowed and restricted content policy: a revision of the section on political and religious content, and a revision of the section on alcohol. Please refer to the Disallowed and Restricted Content policy for details.
|January 2014||Gambling and contests guidelines||Global|
|We have made a revision to the Gambling and contests guidelines, adding a responsible gaming message to those markets permitting gambling. Please reference the
gambling and contests policy for specific details.
|December 2013||User safety and privacy||Global|
|December 2013||Gambling and contests guidelines||Mexico|
|We have begun to allow online gambling that complies with local regulations in Mexico. As always, please reference the Gambling policy for specific details.
|We have removed the restriction on use of exclamation points in ad titles from the Content and Style Guidelines. A single exclamation point is now allowed in the title of an ad.
|October 2013||Gambling and contests guidelines||United States, New Zealand|
|An update to policy allows approved state lotteries to advertise within the U.S. Additionally, locally licensed gambling operators may now advertise in New Zealand. Restrictions apply, so please reference the Gambling policy for details.
|September 2013||Product Ads||United States|
|A new policy is available for Product Ads. Advertisers must still adhere to the Bing Ads policy in addition to this policy which introduces guidelines specific to the images and product descriptions that are part of Product Ads.
|July 2013||Phone numbers and ad call extensions||Global|
|Our policy has been updated to include more detailed information about how phone numbers may be used in ads and the requirement to disclose in advance any fees or recording.|
|May 2013||Launch of policy for new markets||Multiple markets|
|We have launched Bing Ads in Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand, and Vietnam and policies have been updated for these markets. Please reference our global policies or the Taiwan policy for Taiwan-specific information.|
|April 2013||Launch of policy for Brazil||Brazil|
|Policies have been updated to support the launch of Bing Ads in Brazil. Policy content specific to Brazil can be found in the Adult Content Guidelines, the Disallowed and Restricted Content policy and our policy on Pharmacy and Health Care Products and Services.|
|April 2013||Gambling||Canada, Germany|
|Our policy has changed in both Germany and Canada to allow licensed gambling operators. Please review the Gambling policy for further details.|
|We have adjusted our policy to permit lotteries for certain authorized advertisers in the Netherlands.|
|November 2012||Disallowed and Restricted Content||Global|
|New language has been added to clarify that content promoting self-harm or cruelty to animals is prohibited.|