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How to Create a Bing Ads Account Tutorial

Whether you’re coming from AdWords or new to Search Engine Marketing (SEM), it’s quick and easy to start advertising your business on Bing Ads.

Bing Ads is free to sign-up and you only pay when customers click on your ad. No click, no charge with no minimum fee. This quick step-by-step tutorial will show you how to set up a new Bing Ads Account. We will explain how the process below:

Step 1: Sign Up to Bing Ads

  

Step 2: Select which option is best for you
Before we get started, let's check that you have the right email address.  

There are two ways to sign in to Bing Ads:  

1. Use an existing email address (if you have a business email address that you are not already using with Bing Ads). Please refer to Method A below.

2. Create a new email address (if you do not want to use or do not have an existing email address that you use for work, or if you are already using it to sign in to Bing Ads). Please refer to Method B below (skip Method A).

Method A - Use an existing email address

Type your existing email address (Microsoft Account):

Insert more information on the next page:

 

Step 3: Import/Create Campaign

Once you have a created a Bing Ads account, create your campaign to allow your ads to go live. There are 3 ways to do so:

1.  Option 1: Import from Google AdWords if you have an existing AdWords account.
2.  Option 2: Create a New Campaign if you don't have an AdWords account.
3.  Option 3: Skip this step if you would like to create a new campaign some other time. 

Step 4: Go Live

  • One last step! Before your advertising campaigns can go live, you will need to add a form of payment. First, choose the Country/region of your billing address and your Billing options in the drop down box. Click Next and add your payment information. For more information, view How do I pay for Bing Ads?
  • Alternatively, you can skip this step if you would like to add your payment method at later date.



Congratulations!

You have successfully set up a Bing Ads Account!

 

Method B - Create a new email address

If you would like to create a new Microsoft Account using a Yahoo! or Gmail email address, the page will direct you to Figure 1. Fill in all the information to create a Microsoft account: 

Figure 1

Once the form is filled, click Create account, which will then direct you to Figure 2:

 
Figure 2

  

Check your inbox and follow the email verification instructions to finish setting up your Microsoft account. You may be asked to enter a security code provided in the email. The verification link sent in your email should direct you to Figure 3 where you include your newly created Microsoft account from Figure 1.


Figure 3

You will be directed to Figure 4 when you have successfully logged in with your newly created Microsoft Account:


Figure 4

Go back to the Sign in to Bing Ads page and click Sign in with Microsoft account (Figure 5).


Figure 5

You will then be directed to Figure 6. You will notice that there is no Bing Ads account associated with your Microsoft account as shown below:

 
Figure 6 

To associate your Microsoft account with Bing Ads, click the third option Sign up for new Bing Ads account (Figure 6) and this will direct you to the Bing Ads Set Up page shown below in Figure 7.
 

Please enter more information in the Bing Ads account info section below:

 
Figure 7
 

Step 3: Import/Create Campaign

  • Once you have a Bing Ads account, create your campaign so that your ads can go live.
    There are 3 ways to do so:
    1. Option 1: Import from Google AdWords if you have an existing AdWords account.
    2. Option 2: Create a New Campaign if you don't have an AdWords account.
    3. Option 3: Skip this step if you would like to create a new campaign some other time. 

Step 4: Go Live

  • One last step! Before your advertising campaigns can go live, you will need to add a form of payment. First, choose the Country/region of your billing address and your Billing options in the drop down box. Click Next and add your payment information. For more information, view How do I pay for Bing Ads?
  • Alternatively you can skip this step if you would like to add your payment method at later date.

     

Congratulations!

You have successfully set up a Bing Ads Account!
 

For more information on creating addition accounts, check out how to create additional accounts.

If you already have existing ads/campaigns in your account and would like to make your ad stand out from all the others, there are some things you can do that will help. Click here for some great tips on writing compelling ads that target the right customers. Refer to How do I improve my ad campaign performance for information to improve the freshness, relevance and performance of your campaign!