29 April 2024
9-minute read
Driven by incredible advances in generative AI and game-changing experiences like Microsoft Copilot, 2023 was a remarkable year for AI innovation and new possibilities.
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02 April 2024
5-minute read
For advertisers looking to drive revenue and return on investment (ROI), one bid strategy that can help advertisers is Maximise Conversion Value, which focuses on optimising high-value conversions and the total sales value of your campaign.
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12 March 2024
3-minute read
Not only are we developers of generative AI solutions, but we’re also experimenting with the latest technologies in-house to test, learn, and increase our efficiency and effectiveness.
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07 March 2024
5-minute read
At Microsoft Advertising, we’re committed to bringing more efficiencies and solid ROI across the entire funnel. Our product releases for this month enable advertisers to get full-funnel ad experiences and more results with less effort.
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04 March 2024
4-minute read
Learn about the new automated campaign type on Microsoft Advertising Performance Max, now available globally
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