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The Power of Search for Marketing

Search advertising represents the majority of all adspend today and is set to grow $60B by 2021.* With good reason. Search intelligence is a source of insight, drives real-time consumer actions and enables marketers to connect to the people that matter today. What is more, search is integral to powering Artificial Intelligence, helping make the connections between people, places, things and brands.

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How Bing Ads and OMD UK drive leads up and costs down for DS Automobiles

Our latest Bing Ads customer success story highlights our longstanding relationship with premium car brand DS Automobiles, part of Groupe PSA, which also includes Peugeot, Citroën, Opel, and Vauxhall Motors. In the video, UK Marketing Director Mark Blundell, explains his mission to establish DS Automobiles as a standalone premium brand that redefines luxury. With more capabilities coming to market each year, Blundell recognises the value of paid search.

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