29 April 2024
9-minute read
Driven by incredible advances in generative AI and game-changing experiences like Microsoft Copilot, 2023 was a remarkable year for AI innovation and new possibilities.
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11 April 2024
5-minute read
How Microsoft Retail Media (powered by PromoteIQ) helps retailers and advertisers comply with data transparency, accuracy, privacy, and security.
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09 April 2024
4-minute read
In 2023, over 500 million Indians tuned in to two of the biggest cricket events. A massive audience like this opens up a prime opportunity for marketers to tap into a wide demographic, united by their passion for the sport.
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03 April 2024
4-minute read
Starting on May 13, all existing image and feed campaigns on a manual CPC bid strategy will upgrade to enhanced CPC.
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02 April 2024
5-minute read
For advertisers looking to drive revenue and return on investment (ROI), one bid strategy that can help advertisers is Maximise Conversion Value, which focuses on optimising high-value conversions and the total sales value of your campaign.
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