Two weeks from now the world’s most creative minds and most avant garde digital marketers will gather on the Croisette for the Cannes Lions Festival of Creativity. Microsoft is looking forward to being an integral part of the conversations that define the future of digital advertising, with a particular focus on intelligence and data.
Every business is now a technology business with digital capabilities accelerating faster than ever before. Digital marketing is no exception - empowering brands to make real connections with people with the right message at the right time.
Search is a critical component of the marketing mix and this year Microsoft will be in Cannes to share its unique approach to search advertising, building a future that will affect every marketer.
Geared towards discovery, Bing is the intelligent fabric that permeates platforms, services and products - offering not only valuable connections to people throughout their everyday, but also deep insights around consumer intent and interest for marketers.
At Cannes we will be showcasing the depth of these insights with daily updates across our social channels. As it is the week of many European football matches, stay tuned for some 'Bing Bites' football themed insights!
In the past year, Microsoft has evolved its advertising offering; partnering with the industry and focusing on our core strengths. Display advertising has transitioned to a partner-led sales and service model with Aol running sales and tech in nine markets and AppNexus broadly running the remaining 52 markets, while we at Microsoft drive strong publisher innovation.
Today Bing isn’t just a search box confined to a web page. Bing is heralding a new chapter in personal computing. We believe this creates better and more competitive opportunities for marketers and business decision makers. Bing is powering the apps, sites and devices people use every day, from Yahoo to AOL, Apple to Amazon, and Windows 10 to Cortana.
The Bing Network today represents nearly one third of US Search market share, nearly 20% in UK and over 10% in five other markets.
In the future, Bing’s intelligence will power the evolution of machine learning and AI giving rise to intelligence that is personal, predictive and augmenting human capabilities in exciting new ways. These intuitively human interactions with technology are what we refer to as Conversations as a Platform. This space of personal interaction between people and technology is one for marketers to watch – and discuss with us.
At Cannes, and beyond, Microsoft is committed to the importance of data driven marketing and creativity, showcasing the depth of audience understanding that can more effectively deliver advertising, emotionally connecting brands with diverse audiences.
We look forward to either seeing you there or keeping in touch on our blog or social media channels: Twitter at @BingAds and Instagram at @BingAds. #BingThere.