Insights


Setting goals for your PPC campaigns

This article is the third in our SMB PPC series to help small businesses learn how to set goals for their marketing campaigns. Setting goals for PPC campaigns is vital for small businesses getting started in digital marketing, and while it’s not required to have goals before you start a marketing campaign, it is strongly recommended. This article will walk you through some goals and how relevant they are for different business models.

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Bing Ads Keyword Planner available for FR and DE customers

We are extremely excited to announce that Bing Ads Keyword Planner has been expanded to support more international countries. It’s now available for customers from France and Germany, in addition to customers from the United States, United Kingdom, Canada and Australia. Users can also view the Keyword Planner using their local language in French or German by changing their product language settings in Bing Ads.

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Power up remarketing with exclusions, new from Bing Ads

Remarketing helps you reach your target audience and has seen strong adoption from Bing Ads customers since its release. On average, customers have been experiencing 36 percent higher conversion rates and 22 percent lower CPAs with their remarketing ads on Bing Ads . That’s why we are excited to release an additional remarketing feature – exclusions.

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Ad Quality Year in Review 2016

We’ve got your back!! How Bing Ads fought against bad ads in 2016 Advertising provides immense value to users by helping them find information and services quickly while enabling many free online services. Thus, the scope, importance, and reach of online advertising continues to grow at a rapid pace. On the flip side, this also attracts plenty of bad actors who misuse the ecosystem for deceptive purposes ranging from malware downloads, phishing attacks, tech scams, counterfeit goods, adult content, scareware popups and many more – by pushing bad ads in front of users. Attacks via ads are becoming more commonplace, and this is an area that needs continuous vigilance.

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