Skip to content

Insights


Announcing The Art and Science of Remarketing Optimization webcast

Have you tried remarketing but feel like you’ve hit a wall or that it takes too long to set up, organize and execute a remarketing strategy? Do you feel like there’s not an appropriate remarketing strategy for your type of business or industry? If you answered yes to any of these questions or if you’d like to learn more about some creative approaches to remarketing, join The Art and Science of Remarketing Optimization webcast on March 30 at 11:00 a.m. (PDT). We’ll take an in-depth look at remarketing optimization to help you unlock the potential of this unique way to reconnect with your audience. From myth busting to strategies that go beyond the basics, learn how to recharge your retargeting techniques and reimagine the possibilities of remarketing.

Read more

New campaign helps partners “Take off with Bing Insights"

Did you know that Bing searchers account for 42 percent of all automotive paid clicks and represent 23 million travel searchers who aren’t reached on Google?1 Our latest partner campaign, “Take off with Bing Insights,” reveals our deep vertical industry expertise to enable our agencies, technology and SMB channel partners to deliver increased value to their clients. This campaign builds on the success we had with the “Fall in Love with Bing” and “Bing Holiday Bounty” campaigns, and this time around we’re focusing on automotive, family travel and tax verticals.

Read more

Setting goals for your PPC campaigns

This article is the third in our SMB PPC series to help small businesses learn how to set goals for their marketing campaigns. Setting goals for PPC campaigns is vital for small businesses getting started in digital marketing, and while it’s not required to have goals before you start a marketing campaign, it is strongly recommended. This article will walk you through some goals and how relevant they are for different business models.

Read more

Bing Ads Keyword Planner available for FR and DE customers

We are extremely excited to announce that Bing Ads Keyword Planner has been expanded to support more international countries. It’s now available for customers from France and Germany, in addition to customers from the United States, United Kingdom, Canada and Australia. Users can also view the Keyword Planner using their local language in French or German by changing their product language settings in Bing Ads.

Read more