Skip to content

Insights


Microsoft leverages AI to create intelligent solutions for advertisers

Advertising is about reaching your customers where and when it makes the most sense. Harnessing AI plays a critical role in helping you connect and unlock results. This technology enables you to do more than just reach audiences –  it enables you to make stronger, personal connections with consumers through scenarios that are more meaningful to them. Brands, marketers and advertisers can use the power this intelligence holds to help make calculated and data driven decisions that lead to deeper and more natural customer engagement. AI combs through vast stores of structured and unstructured data, and converts it into systems that connect data points, identify trends, predict consumer behavior, personalize user interaction, and much more.

Read more