Announcing The Art and Science of broad match on Bing Ads webcast October 18, 2018 Stein Broeder Insights Join us at 11 a.m. (PDT) on October 25 for The Art and Science of broad match on Bing Ads webcast as we explore how broad match can help you tap into new business opportunities, and how you can optimize your campaigns to drive the best results. Read more
Enter the Bing Ads Powerful Moments Success Story Challenge October 02, 2018 Stephanie Worley Insights Are you a Bing Ads customer bettering the world through diversity, inclusion, philanthropy, innovation — and Bing Ads? Enter your inspiring business story in our Powerful Moments Success Story Challenge. Submit by November 30 to win. Prizes include a trip of a lifetime to the 2019 Special Olympics World Games Opening Ceremony, video success stories and other prizes. Read more
5 emerging trends in digital disruption October 01, 2018 Stein Broeder Insights The word ‘disruption’ has had a makeover. It used to mean something unpleasant. But in the age of AI, disruption means new technology making life easier and more fun for consumers. For marketers, disruption still brings challenges. Don’t panic. It also sparks opportunity, and Bing is here to help. Read more
The Art and Science of the Microsoft Audience Network webcast Q&A September 26, 2018 Stein Broeder Insights Today some of the questions you asked during The Art and Science of the Microsoft Audience Network webcast are being answered. This webcast (now available on-demand) the Microsoft Audience Network, an audience marketing solution powered by the Microsoft Graph and artificial intelligence (AI), and home of the new Microsoft Audience Ads. Read more
Evolving your strategy from keywords to audiences September 24, 2018 Stein Broeder Insights The industry is buzzing. Why? Because there’s been a seismic shift in paid search marketing from keywords to audiences. It’s true. While keywords are still important, it turns out that audiences are even more critical when it comes to fine tuning your marketing strategy. Read more