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The Art and Science of Remarketing Optimization Q&A

Today we’re answering the audience questions we received during The Art and Science of Remarketing webcast but didn’t have time to answer. This webcast (now available on-demand) explores remarketing optimization to help you unlock the potential of this unique way to reconnect with your audience. From myth busting to strategies that go beyond the basics, recharge your retargeting techniques and reimagine the possibilities of remarketing.

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Setting goals for your PPC campaigns

This article is the third in our SMB PPC series to help small businesses learn how to set goals for their marketing campaigns. Setting goals for PPC campaigns is vital for small businesses getting started in digital marketing, and while it’s not required to have goals before you start a marketing campaign, it is strongly recommended. This article will walk you through some goals and how relevant they are for different business models.

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Increase your December ad budget

December is the last stretch in holiday advertising and the most crucial. It makes good fiscal sense to allocate more advertising resources during the month of December. The increases that retailers and vendors see during the holiday shopping season should compensate for the increase in advertising costs, making such spending a wise business investment.

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