New tracking parameters for URLs in Bing Ads

We understand how important it is for advertisers to gain additional insights about their paid search clicks. The more data you have, the easier it is to fine tune your campaign settings to improve performance that can help you reach valuable customers more easily.

Three new tags — {Campaign}, {AdGroup} and {Network} — can now be added to your landing page URLs to help you quickly determine where your ads are appearing and what is triggering them to appear.

New dynamic text tags for better URL management

Dynamic text tags are powerful because Bing automatically will replace these tags with information relevant to the click so you can perform analytics and build richer reports about your landing pages.

Dynamic text tag

Tells you

Why is it important?

{Campaign}

Name of the campaign that triggered a click

It’s easier to cross reference based on it’s name when doing spot quick reporting.

{AdGroup}

Name of the ad group that triggered a click

{Network}

Ad network type on which the ad was served:

  • o = owned and operated (Bing, MSN, etc.)
  • s = syndicated (AOL, Yahoo)

How was your ad displayed across the Bing Network? It is an easy way to determine where quality traffic is coming from.

For example, let’s imagine that set your landing page URL in Bing Ads to:

http://contoso.com/?campaign={Campaign}&adgroup={AdGroup}&keyword={Keyword}&network={Network}

When your ad is served, Bing will automatically replace the tags with dynamic information from your campaign. The resulting URL may look like this:

http://contoso.com/?campaign=Sales&adgroup=Clearance&keyword=shoes&network=o

It tells you that:

  • The keyword was from the campaign Sales, campaign=Sales
  • The keyword was from the ad group Clearanceadgroup=Clearance
  • The keyword Shoes triggered the ad that was clicked, keyword=Shoes
  • The network where the ad was served was Bing Owned and Operated, network=o

Feel free to start taking advantage of these recent additions and to review our full list of tags that can be used for URL tracking. Expect more customization to landing page URLs on the way based on your feedback.

Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at BingAds-feedback@microsoft.com.