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Pursuing purpose with authenticity – a Cannes conversation

In Cannes this year, I am asking the question, how does a brand remain authentic in its pursuit of purpose? And how do you know where you have the right to play? People want brands to define and contribute towards a higher mission – one that sees the company innovate or use its force for good in a committed, authentic way. What are the key elements for success?

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Announcing The Art and Science of Shopping Campaigns webcast

Have you tried remarketing but feel like you’ve hit a wall or that it takes too long to set up, organize and execute a remarketing strategy? Do you feel like there’s not an appropriate remarketing strategy for your type of business or industry? If you answered yes to any of these questions or if you’d like to learn more about some creative approaches to remarketing, join The Art and Science of Remarketing Optimization webcast on March 30 at 11:00 a.m. (PDT). We’ll take an in-depth look at remarketing optimization to help you unlock the potential of this unique way to reconnect with your audience.

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New In-Market and Custom Audiences Targeting features help advertisers target and reach their best customers

The ability to target audiences is the #1 reason advertisers give for shifting spend between publishers or channels. Our advertisers want to leverage more customer data so they can target the right users with the right, personalized offers. With In-Market Audiences, you can save time and reach more customers. In-Market Audiences are curated lists of users that have been determined to be in-market for a particular purchase category based on user signals across Bing, MSN and other Microsoft services. Custom Audiences is a type of remarketing list that is generated using your own customer data to create richer user segments. When your data platform manager (DMP) connects into our new Custom Audiences feature, you can import your Custom Audiences segments into Bing Ads for search remarketing.

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