How to Launch a Bing Shopping Campaign for the Holidays

Holidays are the best time of year to launch a Bing Shopping Campaign. Holidays are forecasted to be an $868B retail season for the US alone, with a 13.3% YoY growth in ecommerce.4 As 90% of US shoppers go online5 to research, compare, and buy products, retailers will want to make sure their products are showing up everywhere their customers browse.

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Expanded Text Ads now available for pilot to all Bing Ads customers

Expanded Text Ads is a new mobile-optimized ad format that enables your customers to craft longer ad copy and optimize their ad text to better engage with searchers before they click on their ads. Expanded Text Ads works seamlessly on mobile, tablet and desktop devices, giving you a way to create more compelling calls to action for consumers and drive higher conversions to your business.

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Announcing the Finalists for the Bing Agency Awards 2016

We are excited to announce the finalists for the Bing Agency Awards 2016! Back in May we asked our top agency partners to nominate their agency as well as employees and account teams across twelve categories. In just a few weeks we received more than 1,100 nominations. And from that group we have selected the below finalists.

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Bing Ads Editor Version 11.2 Features Callout Extensions, Custom Ads for Native Ads, and Efficiency Updates

We are pleased to announce the release of Bing Ads Editor version 11.2, with support for Callout Extensions, Custom Ads for Native, and some efficiency upgrades to help you manage your campaigns faster. Each new release of Editor is a response to your feedback on what is needed most, so keep it coming, and read on for more details.

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Holiday Insights for Campaign Planning: Webcast

For retailers and ecommerce businesses, the Holidays are already here. With the ecommerce industry projected to grow by 13.3% in 20161, search advertisers with a well-organized campaign plan can expect a holly jolly Black Friday, Cyber Monday, and Christmas. Are you ready for the biggest season of the year?

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