Skip to content

Frances Donegan-Ryan

Global Bing Influencer

  • Follow Frances:

BLOG POSTS BY Frances Donegan-Ryan


Last-minute PPC Ad Optimization Tips to Increase Retail Sales During the Holidays

Now that Halloween and Cyber Monday’s shopping sprees are just a distant memory, retailers with an ecommerce presence are looking toward the holidays and should be ramping their campaigns relevant to gift-seekers as according to a report by Rocket Fuel, consumers have already started searching with fifty-five percent of shoppers in the festive mood before December even starts.

Read more

Janes of Digital tackles tough conversation on workplace safety and inclusion

There was a buzz in the salty, Seattle air last night as over 150 of the world’s top digital marketers gathered at the SMX Advanced Janes of Digital event. Each year, experts from around the globe come together to open the SMX Advanced conference with an evening of yummy food, good drinks and great conversation. We were blessed with beautiful weather and a stunning sunset at the Seattle Art Museum’s Olympic Sculpture Park, but it was the heart-felt panelists that stole the show last night and...

Read more
The Art and Science of Ad Copy Testing: Follow-up Q&A

The Art and Science of Ad Copy Testing: Follow-up Q&A

There are very few things we can do to actively influence our search audience. We don’t have music, dancing ponies or massive graphics; all we have is our ad copy. What we can do is influence our audience with smart, effective ad copy. In this webcast, part of the Art and Science series, we first take a little time to understand the psychology of decision-making. Why do we make the choices we make? Are we more influenced by relief from a pain point or by a rub on our ego? Once we understand that...

Read more