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Melissa Alsoszatai-Petheo

Program Manager – Search Demand Policy


BLOG POSTS BY Melissa Alsoszatai-Petheo


Ad Quality Year in Review 2016

We’ve got your back!! How Bing Ads fought against bad ads in 2016
Advertising provides immense value to users by helping them find information and services quickly while enabling many free online services. Thus, the scope, importance, and reach of online advertising continues to grow at a rapid pace. On the flip side, this also attracts plenty of bad actors who misuse the ecosystem for deceptive purposes ranging from malware downloads, phishing attacks, tech scams, counterfeit goods, adult content, scareware popups and many more – by pushing bad ads in front of users. Attacks via ads are becoming more commonplace, and this is an area that needs continuous vigilance.

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Bing Ads is now accepting .pharmacy top-level domains

As of April 13, 2016 in the United States and Canada, Bing Ads is now accepting .pharmacy top-level domains as proof of accreditation from the National Association of Boards of Pharmacy (NABP) for online pharmacies and prescription-only medications. Bing Ads requires that all pharmaceutical advertiser in the United States or Canada, are accredited by the NABP. This new .pharmacy program, as well as previously accepted forms of accreditation will continue to be accepted under the Bing Ads...

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