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MJ DePalma

Sr. Marketing Manager, Bing Ads


Announcing The Art and Science of Remarketing Optimization webcast

Have you tried remarketing but feel like you’ve hit a wall or that it takes too long to set up, organize and execute a remarketing strategy? Do you feel like there’s not an appropriate remarketing strategy for your type of business or industry? If you answered yes to any of these questions or if you’d like to learn more about some creative approaches to remarketing, join The Art and Science of Remarketing Optimization webcast on March 30 at 11:00 a.m. (PDT). We’ll take an in-depth look at remarketing optimization to help you unlock the potential of this unique way to reconnect with your audience. From myth busting to strategies that go beyond the basics, learn how to recharge your retargeting techniques and reimagine the possibilities of remarketing.

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Announcing The Art and Science of Search + TV Webcast

How do TV commercials impact search volume? Should I bid on branded and/or non-branded search terms related to my commercial? Are my competitors bidding on search terms related to my commercial? What are people searching for when they search for my commercial? Can I still leverage the power of search and TV even if I don't run commercials?

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The Art and Science of Quality Score

The Bing Ads Quality Score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords, ads and landing pages are to customers' search queries. Hosted by MJ DePalma, Sr. Global Channel Marketing Manager; Christi Olson, Bing Ads Evangelist; John Lee, Bing Ads Trainer; and special guest Melissa Mackey, Search Supervisor at gyro, this webcast provides an in-depth look at Quality Score and what it means to you.

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The Science of Audience and Attribution Modeling

In the eternal quest for more clicks, more conversions, more of everything that’s great about paid search advertising, it makes sense to spend some time figuring out a viable attribution model for your business. Because if you can’t attribute clicks and calls and sales to a specific channel, how can you justify putting a higher spend in that channel?

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