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Nan Li

Program Manager, Microsoft, Bing Ads


BLOG POSTS BY Nan Li


New In-Market and Custom Audiences Targeting features help advertisers target and reach their best customers

The ability to target audiences is the #1 reason advertisers give for shifting spend between publishers or channels. Our advertisers want to leverage more customer data so they can target the right users with the right, personalized offers. With In-Market Audiences, you can save time and reach more customers. In-Market Audiences are curated lists of users that have been determined to be in-market for a particular purchase category based on user signals across Bing, MSN and other Microsoft services. Custom Audiences is a type of remarketing list that is generated using your own customer data to create richer user segments. When your data platform manager (DMP) connects into our new Custom Audiences feature, you can import your Custom Audiences segments into Bing Ads for search remarketing.

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Power up remarketing with exclusions, new from Bing Ads

Remarketing helps you reach your target audience and has seen strong adoption from Bing Ads customers since its release. On average, customers have been experiencing 36 percent higher conversion rates and 22 percent lower CPAs with their remarketing ads on Bing Ads . That’s why we are excited to release an additional remarketing feature – exclusions.

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