Today some of the questions you asked during The Art and Science of Intelligent Ad Solutions on Bing Ads webcast
are being answered. This webcast (now available on-demand) explores how AI allows Bing to deliver intelligent and personalized targeting, tools and experiences.
Q: How many people use Bing in the U.S.?
A: Bing Audience Network page
to learn more.
Q: Can I use In-market Audiences in my campaigns that run across the entire Bing Network, including syndicated search partners, or just Bing?
A: Yes, In-market Audiences are supported across the entire Bing Network, including syndicated search partners.
Q: In-market audience is only available for U.S. market, correct?
A: In-market Audiences are available in pilot in the US, and to advertisers outside of the U.S. who want to target customers in the U.S.
Q: How often does Bing Ads refresh the existing In-market Audiences lists?
A: The In-market Audiences lists are refreshed every day - some users are added or dropped based on their behavior and the Bing Ads modeling. Bing Ads scores users into segments every day based on the last 30-45 days of their activity.
Q: Are there auto "make and model" segments for In-market Audiences?
A: There are over 20 In-market Audience segments available for Autos, including sports cars, pick-up trucks, luxury vehicles, used motor vehicles, auto parts and accessories - and more. There are not segments for specific "make and model" of vehicle.
Q: Did you say we can only target DSA to US and UK?
A: Yes, we are currently running DSA only on the US and UK traffic for US and UK customers. We have a pilot now for non-US and non-UK customers to run DSA campaigns on the US and UK traffic.
now to view The Art and Science of Intelligent Ad Solutions on Bing Ads webcast on-demand and learn more about how harnessing the power of the Microsoft Graph, using AI and applying machine learning, enables Bing Ads to deliver intelligent and personalized audience targeting, campaign optimization tools and more customized ad experiences.