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POSTS TAGGED WITH "budgeting"


Disruptive Marketing to Generation X- Y and Z Q&A

We’re recapping the audience questions and answers we received during the Disruptive Marketing to Generation X, Y and Z webcast, which is now available on-demand. We explored trends, tactics and strategies to reach three key audiences: parents, students and teachers across three generations for back-to-school shopping. We discussed tactics for each demographic and each month of the shopping season.

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Reaching customers in the final weeks of the holiday season

During the final weeks of the holiday season it will be crucial to continue PPC optimizations efforts as well as prep for the time period beyond. Here are a few quick tips as reminder of key tasks to watch throughout the last critical weeks for advertisers selling online: Juggle Budgets Check ad spends regularly to ensure that campaigns are getting as much visibility as possible. In the dimensions tab, use the drop-down to show time by date to see daily spend. By enabling the graph, you can...

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