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New In-Market and Custom Audiences Targeting features help advertisers target and reach their best customers

The ability to target audiences is the #1 reason advertisers give for shifting spend between publishers or channels. Our advertisers want to leverage more customer data so they can target the right users with the right, personalized offers. With In-Market Audiences, you can save time and reach more customers. In-Market Audiences are curated lists of users that have been determined to be in-market for a particular purchase category based on user signals across Bing, MSN and other Microsoft services. Custom Audiences is a type of remarketing list that is generated using your own customer data to create richer user segments. When your data platform manager (DMP) connects into our new Custom Audiences feature, you can import your Custom Audiences segments into Bing Ads for search remarketing.

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Microsoft at Cannes Lions 2017

Join Microsoft at Cannes Lions Festival of Creativity 2017

The 64th edition of the Cannes Lions Festival of Creativity is a week away. We’ve got a host of speakers to cover topics ranging from the role of search in intelligent innovation that assists CMOs with digital transformation to authenticity in causal marketing to women in STEM. Whether you plan to be there in person or listen in, the Bing Ads team is making it possible for you to follow the action.

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The Art and Science of Brand Amplification Q&A

We’re answering the questions we received during The Art and Science of Brand Amplification webcast, but didn’t have time to answer. This webcast (now available on-demand) explores how to amplify your brand using paid search and how it impacts the bottom line. Even when searchers don't click, search advertising can help you by boosting brand awareness, market leadership and purchase intent.

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