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The word ‘disruption’ has had a makeover. It used to mean something unpleasant. But in the age of AI, disruption means new technology making life easier and more fun for consumers. For marketers, disruption still brings challenges. Don’t panic. It also sparks opportunity, and Bing is here to help.
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Today some of the questions you asked during The Art and Science of the Microsoft Audience Network webcast are being answered. This webcast (now available on-demand) the Microsoft Audience Network, an audience marketing solution powered by the Microsoft Graph and artificial intelligence (AI), and home of the new Microsoft Audience Ads.
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The industry is buzzing. Why? Because there’s been a seismic shift in paid search marketing from keywords to audiences. It’s true. While keywords are still important, it turns out that audiences are even more critical when it comes to fine tuning your marketing strategy.
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In honor of the powerful partners who help make Bing successful, we are delighted to announce the winners of the 2018 Bing Agency Awards. Yesterday evening at Cipriani in New York City, Saturday Night Live alum Vanessa Beyer hosted the third Bing Agency Awards and it was bigger and more dazzling than ever! Over 350 industry experts gathered at this glamorous black-tie event to celebrate and honor the individuals and teams behind some of the most impactful, effective and creative work in the search and performance media industry.
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Learn about three new Bing Ads capabilities that can help turbo charge your marketing campaigns.
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