Adjust bids or edit Keyword Opportunities before you accept them. Moreover, we will send you notifications when new Keyword Opportunities become available, so you won't miss any new Keyword Opportunity suggestions.

We are providing an update on Standard text ads and best practices for Expanded Text Ads. We are planning to end support for adding and editing standard text ads on July 31. At that point, advertisers can view, but no longer able to create new standard text ads or edit current standard text ads. It is important to note that standard text ads will continue to be served alongside Expanded Text Ads.

Announcing The Art and Science of Brand Amplification webcast

•  May 10, 2017
•   Stein BroederMJ DePalma
•   Insights Tips
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This blog is meant to promote the upcoming Advertiser Science Series webcast – The Art and Science of Brand Amplification. Speakers MJ DePalma, Purna Virji, and guest Aaron Levy will discuss research on brand impact of paid search ads on their behavior as well as explore the framework for creating impactful brand paid search advertising.

Search Engine Marketing key to Reaching New Customers

•  May 08, 2017
•   Stephanie Worley
•   Tips
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Want to keep your competition in the rearview mirror? If you own a small business, consider increasing your digital marketing budget. According to a recent study,1 a whopping 70% of small businesses plan to do just that in 2017. We’re not talking trivial amounts either; 30% said they planned to increase their budget a lot.

On April 26 at Seattle’s MoPOP, Microsoft celebrated the winners of its inaugural Global Bing Partner Awards. These partners play a critical role in shaping the future of search and were recognized for their growth and innovation with Bing.