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Unlocking the power of search for CMOs - my Cannes Conversation

There are two fundamental changes to the role of the CMO in the time of digital transformation – ownership of the entire customer experience journey and, the need to harness data insight invaluable to the wider business. CMOs are stepping up to lead through a time of transformation in redefining customer experience and search intelligence is empowering them in their quest.

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Pursuing purpose with authenticity – a Cannes conversation

In Cannes this year, I am asking the question, how does a brand remain authentic in its pursuit of purpose? And how do you know where you have the right to play? People want brands to define and contribute towards a higher mission – one that sees the company innovate or use its force for good in a committed, authentic way. What are the key elements for success?

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Announcing The Art and Science of Shopping Campaigns webcast

Have you tried remarketing but feel like you’ve hit a wall or that it takes too long to set up, organize and execute a remarketing strategy? Do you feel like there’s not an appropriate remarketing strategy for your type of business or industry? If you answered yes to any of these questions or if you’d like to learn more about some creative approaches to remarketing, join The Art and Science of Remarketing Optimization webcast on March 30 at 11:00 a.m. (PDT). We’ll take an in-depth look at remarketing optimization to help you unlock the potential of this unique way to reconnect with your audience.

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