Skip to content

The Science of Audience and Attribution Modeling

In the eternal quest for more clicks, more conversions, more of everything that’s great about paid search advertising, it makes sense to spend some time figuring out a viable attribution model for your business. Because if you can’t attribute clicks and calls and sales to a specific channel, how can you justify putting a higher spend in that channel?

Read more

Five ways to ready your family travel campaigns for takeoff

Today, more than ever, families need a break from the everyday. Both parents and kids are stressed. According to Project Time Off, 6 out of 7 kids say their parent brings work stress home and 79% of kids report experiencing some degree of stress in their daily lives. What’s more, 77% of kids report feeling no stress when a parent takes time off and spends it with them.

Read more