Bing is excited to partner with Adobe to integrate our Universal Event Tracking (UET) tag into Adobe Cloud Platform Launch—Adobe’s next-generation tag management system.

Take a crash course in AI for marketing

•   May 30, 2018
•   Stein Broeder 
•   Insights
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How much do you know about using Artificial Intelligence (AI) software to improve your marketing? Knowledge is power, and Bing wants to help you capture a larger audience and market your business or services successfully. Take a look at the three resources below: Together they can help you understand and use marketing AI to reach more customers and build stronger relationships.

Finding and attracting the ideal audience can be challenging and time-consuming for many advertisers. In-market Audiences can help you to quickly reach consumers who are ready to buy. Using artificial intelligence (AI), Microsoft is able to predict and identify people who’ve shown purchase intent signals within certain categories.

Women entrepreneurs redefine success in business

•   May 22, 2018
•   Linda Shi 
•   Insights
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Let’s raise a glass to women entrepreneurs around the world. They’ve triumphed over countless obstacles and gender discriminations to achieve great accomplishments and empower women to go for their own dreams. Jean Thompson and Akvile DeFazio fit the bill perfectly as examples of all the above. Although they’ve never met, together they could make quite the pair. Bing Ads salutes them and all the other women entrepreneurs making the world a better place for you and me.

On May 2, at Seattle’s Fremont Studios, Bing celebrated our partners with the 2018 Global Bing Partner Awards. We recognized our regional winners and announced the most anticipated awards of the year, our Region and Global Partners of the Year. The Global Bing Partner Opening Ceremony and Awards event kicked off the Global Bing Partner Summit, held on the Redmond campus on May 3, 2018.