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Claire Lee

Program Manager, Microsoft, Bing Ads


BLOG POSTS BY Claire Lee


Preview: Compare Your Data Between 2 Time Periods in Bing Ads (US Only)

*Join Claire for the Art & Science of Bing Ads Reporting webcast on November 17th at 11AM PST!

Viewing how your performance changed from one time period to the next in the Campaigns workspace can be crucial to identifying where you need to focus your optimization efforts. Navigating to the Reports workspace and manually creating these comparison views in Excel can be a hassle. Comparing how your performance changed between select time periods without having to leave your Campaigns page is now available as a preview within Bing Ads for advertisers in the US. If you’d like to have access to...

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New: Segment Your Performance Data to Identify Opportunities Quickly

* Join Claire for the Art & Science of Bing Ads Reporting webcast on November 17th at 11AM PST!

Navigating to the Reports workspace to get the data you need can sometimes be a hassle. Segmentation makes it easier by giving you the performance insights you need right where you need them. Without leaving your Campaigns page, you can split your campaign, ad groups, ads, keywords, and ad extensions into rows based on: Time (Day, Week, Month, Quarter, Year, or Day of the week) Network Device Top vs. Other How Segmentation Works To begin segmenting your performance data, click Segment in the...

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