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New campaign helps partners “Take off with Bing Insights"

Did you know that Bing searchers account for 42 percent of all automotive paid clicks and represent 23 million travel searchers who aren’t reached on Google?1 Our latest partner campaign, “Take off with Bing Insights,” reveals our deep vertical industry expertise to enable our agencies, technology and SMB channel partners to deliver increased value to their clients. This campaign builds on the success we had with the “Fall in Love with Bing” and “Bing Holiday Bounty” campaigns, and this time around we’re focusing on automotive, family travel and tax verticals.

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Forecasting PPC baseline goals

This article is the fourth in our SMB PPC series to educate small businesses  about paid search and what they need to know to successfully start a paid search campaign. Forecasting and setting baseline targets for PPC campaigns will help set expectations for the performance of search campaigns. This article will explain some of the different metrics used in forecasting campaign performance and in calculating the maximum cost per acquisition for your PPC campaigns.

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Announcing The Art and Science of Search + TV Webcast

How do TV commercials impact search volume? Should I bid on branded and/or non-branded search terms related to my commercial? Are my competitors bidding on search terms related to my commercial? What are people searching for when they search for my commercial? Can I still leverage the power of search and TV even if I don't run commercials?

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