Power up remarketing with exclusions, new from Bing Ads

Remarketing helps you reach your target audience and has seen strong adoption from Bing Ads customers since its release. On average, customers have been experiencing 36 percent higher conversion rates and 22 percent lower CPAs with their remarketing ads on Bing Ads . That’s why we are excited to release an additional remarketing feature – exclusions.

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Ad Quality Year in Review 2016

We’ve got your back!! How Bing Ads fought against bad ads in 2016 Advertising provides immense value to users by helping them find information and services quickly while enabling many free online services. Thus, the scope, importance, and reach of online advertising continues to grow at a rapid pace. On the flip side, this also attracts plenty of bad actors who misuse the ecosystem for deceptive purposes ranging from malware downloads, phishing attacks, tech scams, counterfeit goods, adult content, scareware popups and many more – by pushing bad ads in front of users. Attacks via ads are becoming more commonplace, and this is an area that needs continuous vigilance.

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Bing Ads advertisers getting results with Enhanced CPC

It has been a little more than four months since we announced the availability of Enhanced Cost Per Click bidding strategy to businesses advertising on Bing. We’ve since seen a tremendous response from advertisers across the globe- so much so that it has surpassed our own expectations. If you haven’t tried ECPC yet, give it a try today!

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