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Michelle Fears

Partner/Channel Marketing Manager


BLOG POSTS BY Michelle Fears


New campaign helps partners “Take off with Bing Insights"

Did you know that Bing searchers account for 42 percent of all automotive paid clicks and represent 23 million travel searchers who aren’t reached on Google?1 Our latest partner campaign, “Take off with Bing Insights,” reveals our deep vertical industry expertise to enable our agencies, technology and SMB channel partners to deliver increased value to their clients. This campaign builds on the success we had with the “Fall in Love with Bing” and “Bing Holiday Bounty” campaigns, and this time around we’re focusing on automotive, family travel and tax verticals.

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Easily connect with valuable customers this tax season

Tax season is here, and many U.S. residents want to file their 2015 tax returns as soon as possible to get their refunds to help pay off holiday bills, make home improvements and start planning vacations. Searches peak in early February when people get their W2s and again in April as the filing deadline approaches.1 This may be a niche segment of your client portfolio, but it’s one that can yield huge returns on PPC ads given the audience’s strong reliance on search. Here at Bing Ads, we want to...

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The Bing Ads Agency Holiday Kit and contest are here

As a digital marketing agency, your holiday season is a busy time. And no wonder: the holidays are the number one retail season with $616 billion holiday spend last year![1] We’re here to help make your search advertising efforts more productive, persuasive and rewarding. As our gift to you, we’ve created the Bing Ads Holiday Agency Kit. It’s full of insights, marketing materials, coupons and a fun sales contest to help calm your holiday chaos. Inside you’ll find valuable materials and data...

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Janes of Digital: Power Networking at the Worldwide Partner Conference

We’re excited to announce that Bing Ads is presenting the popular Janes of Digital series at next week’s Worldwide Partner Conference (#WPC15) in sunny Orlando, Florida. WPC is an annual partner conference to help inspire partners and Microsoft on winning together. This year, there will be many great chances to engage with women in technology through panels, events and sessions. Our #JanesOfDigital series will compliment this lineup nicely as it was designed for professionals (women and men) in...

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