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Take your Bing partnership to the next level with the new Bing Champions Program

Bing Champion program logo
When we launched the expanded Bing Partner Program in 2016, we made a commitment to our valued partners as well as advertisers working with these partners that we will continue to invest in the program. The Bing Champions program is a proof of our commitment to the industry.

The Bing Champions program recognizes, educates and rewards the most knowledgeable and passionate individuals who work for our partners. The individuals who we rightly call ‘Champions’ are the subject matter experts on all things Bing and SEM.

Bing Champions is currently available in the United States to our Elite and top Select partners in the Bing Partner Program and will be extended to the 19 Bing Partner Program markets during 2018.

The program’s goal is to build a community of Bing champions and nurture them through insights, trainings and contests, specifically designed for them. They will be invited to Bing events and get an opportunity to co-present in our webinars where they will share their knowledge and expertise. The champions will also receive a Bing Champion badge as a testament to their expertise, that they can upload to their LinkedIn and Facebook profiles.

The champions will be required to keep their Bing Ads Accreditations current, pass additional regular knowledge checks and engage actively in the community. They will be one of the major channels for us to get industry feedback to ensure that we remain focused on providing world class services to our partners and advertisers globally.

We are presently reaching out to qualified partners with the program and are excited to welcome our inaugural cohort of Bing Champions. We look forward to achieving more together through deep collaboration and partnership. 

If you are a Bing Partner and are interested in learning more about the program, you can write us at or contact your account team. Not a Bing Partner yet and interested in becoming one? Get more information via the Bing Partner Program request form.