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Announcing The Art and Science of Brand Amplification webcast

The Art and Science of Brand Amplification webcast title slide.

We are very excited to announce that The Art and Science of Brand Amplification webcast will be broadcast live on Thursday
May 25th at 11AM PST.

We all know that search has value across the consumer decision journey. It can help consumers learn about your products and services, and compare options. Paid search is an important part of the marketing mix, but how do paid search ads impact brand perception?

The truth is brand advertising via paid search impacts the bottom line. Even when searchers don't click, search advertising can help you by boosting brand awareness, market leadership and purchase intent. Join MJ DePalma, Bing Ads Sr. Global Channel Marketing Manager, Purna Virji, Bing Ads Training Manager, and special guest Aaron Levy from Elite SEM as they review the results of a Microsoft study of U.S. searchers and brand impact of paid search ads on their behavior as well as explore a framework for creating impactful brand paid search advertising including:

  1. ​Make choosing your brand easier
  2. Demonstrate to your customers that you care
  3. Make it easier to be a loyal customer

Learn the Art of Advertiser Science

The Art of Advertiser Science is a monthly webcast series where we uncover the science behind running top digital marketing campaigns. We share results from our own tests and experiences, along with research from the Bing Ads Advertiser Science team. We also include insights from industry experts and compelling customer stories. Let’s face it, pay per click marketing is a daily practice and as digital marketers we want to help provide the latest tips and tricks to help keep your skills current. So join us as we tackle insightful data, complex concepts, tough questions and new discoveries that we hope will inspire and empower you and your business to grow.

Be sure to register for our next live webcast, The Art and Science of Brand Amplification, and learn how you can utilize paid search to drive brand impact.

You can also check out the full list of webcast recordings from the Art of Advertiser Science series to discover other useful advertising strategies, tools and research you can use right away that empower you and your business to grow.