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Bing Ads Opportunities Tab is Now Available in All Markets

Back in August, we announced the availability of the Opportunities tab in Bing Ads with the caveat that it was a US only release at that time. Today, I’m pleased to let you know that the Opportunities tab has now been rolled out to all Bing Ads markets!*

If you’re not already familiar with the Opportunities tab, it’s a feature within Bing Ads that not only provides you with campaign performance optimization suggestions, but lets you preview what the estimated impact of implementing those suggestions could be on your campaigns.

In addition to the Opportunities tab now being available to all Bing Ads advertisers*, we recently made some user experience updates based on your feedback since its release.

Thanks to your feedback, you can now…

  • “Hide/Unhide” Opportunities type to customize your summary page
  • “Dismiss” an opportunity that is not of interest to you
  • Discover Match Type in bid opportunities
  • Easily locate a campaign in the alphabetized campaign filter drop down list

To get started, visit our Help Center article on how to Use Bing Ads Opportunities for ideas to improve your campaign, or watch this brief demonstration.

Questions? Comments? Feel free to leave them below, or ping us on Twitter.

Thank you,

Rachel Li

Program Manager, Bing Ads Platform

*The Keyword Opportunity functionality currently has limited availability – it can only be accessed in in English and Chinese-speaking markets. Stay tuned here to the Bing Ads Blog for updates on when it will roll out to other languages.


NOTE: The information contained in this blog post is intended for agencies and advertisers that are self-managed or supported by Microsoft.  If you are an agency or advertiser managed by Yahoo, the details therein may not be applicable, and you are encouraged to contact your Account Representative for more information.