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Pharmaceutical accreditation requirement updates

Beginning September 1, 2017 in the United States and Canada, Bing Ads will accept participants in the .Pharmacy program as the only proof of accreditation from the National Association of Boards of Pharmacy (NABP). In addition, Bing Ads will begin accepting LegitScript certification as proof of accreditation for online pharmacies and prescription-only medications in the United States and Canada.

Bing Ads will no longer accept Verified Internet Pharmacy Practice Sites (VIPSS) program, Vet-VIPPS program, or e-Advertiser program registration as proof of accreditation from the NABP for online pharmacies and prescription-only medications. Please note that some states may still require VIPPS in addition to any other accreditation, and advertisers are expected to maintain their own compliance where required by law.

For additional information about our pharmacy policy, please visit our pharmacy and health care products and services policies. Please note that changes will be published on the policy page on or before September 8th, 2017.